Tracking tools in general
The tracking measures listed below and used by us are carried out on the basis of Art. 6 para. 1 p. 1 lit. f DSGVO. With the tracking measures used, we want to ensure a needs-based design and continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate in the sense of the aforementioned provision.
The respective data processing purposes and data categories can be found in the corresponding tracking tools.
Google Analytics
For the purpose of demand-oriented design and ongoing optimization of our pages, we use Google Analytics including Google Signals, a web analytics service of Google In (https://www.google.de/intl/de/about/) (Google Ireland Limited, Gordon House, Barrow Street, Dublin4, Ireland; hereinafter "Google"). In this context, pseudonymized usage profiles are created and cookies (see under point 4) are used. The information generated by the cookie about your use of this website, such as
- Browser type/version,
- Used operating system,
- Referrer URL (the previously visited page),
- Host name of the accessing computer (IP address),
- Time of server request,
are transmitted to a Google server in Ireland and stored there. The information is used to evaluate the use of the website, compiling reports on website activity and providing other services related to website activity and internet usage for the purposes of market research and demand-oriented design of these web pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. In no case will your IP address be merged with other data from Google. The IP addresses are anonymized so that an assignment is not possible (IP masking).
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You may also refuse the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data in anonymized form. your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on, see https://tools.google.com/dlpage/gaoptout?.
Alternatively to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by setting an opt-out cookie. The opt-out cookie enables the future collection of your data when visiting this website to be prevented. You can find a link to set the opt-out cookie on our imprint page. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
Further information on data protection in connection with Google Analytics can be found, for example, in the Google Analytics Help at https://support.google.com/analytics/answer/6004245?hl=de.
Google AdWords Conversion Tracking
In order to statistically record the use of our website and evaluate it for the purpose of optimizing our website for you, we also use Google AdWords Conversion Tracking. AdWords is an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). In the process, Google Adwords sets a cookie on your computer, provided that you have reached our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.
Each Adwords customer receives a different cookie. Cookies can therefore not be tracked across Adwords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Adwords customers who have opted in to conversion tracking. The Adwords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
The storage of "conversion cookies" is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.
More information on Google AdWords and Google conversion tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, as well as activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may be limited.
Google Doubleclick
We use DoubleClick, a service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google"). DoubleCklick uses cookies to serve user-based advertisements. Cookies are small text files that are stored in your browser when you visit our website and thereby allow your browser to be associated with us. The cookies recognize which ad has already been placed in your browser and whether you have accessed a website via a placed ad. In doing so, the cookies do not collect any personal information and cannot be associated with such. If you do not want to receive user-based advertising, you can disable the display of ads using Google's ads setting. https://www.google.com/settings/ads/ For more information on how Google uses cookies, you can read Google's privacy policy. https://www.google.com/policies/privacy/
Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
The purpose of reCAPTCHA is to verify whether data entry on our websites (e.g. in a contact form) is made by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run entirely in the background. Website visitors are not made aware that an analysis is taking place.
The data processing is based on Art. 6 para. 1 (f) GDPR. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM.
For more information on Google reCAPTCHA and Google's privacy policy, please see the following links: https://policies.google.com/privacy?hl=en and https://www.google.com/recaptcha/about/
Hotjar
This website uses Hotjar, an analytics software provided by Hotjar Ltd ("Hotjar") (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar it is possible to measure and evaluate the usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. The information generated by the "tracking code" and "cookie" about your visit to our website is transmitted to the Hotjar servers in Ireland and stored there.
The following information is collected through the tracking code:Device dependent data
The following information may be recorded by your device and browser:
- Your device's IP address (collected and stored in an anonymized format)
- Your email address, including your first and last name, if you provided it to us through our website
- Screen size of your device
- Device type and browser information
- Geographic location (country only)
- The preferred language to display our website
The following data is automatically created by our servers, when Hotjar is used
- Referring domain
- Pages visited
- Geographic location (country only)
- The preferred language to display our website
- Mouse cursor movements
- The date and time when the website was accessed
Hotjar will use this information to evaluate your use of our website, generate reports of usage, and provide other services related to website usage and internet evaluation of the website. Hotjar also uses third-party services, such as Google Analytics and Optimizely, to provide services. These third-party companies may store information that your browser sends as part of your website visit, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please see their respective privacy statements.
By continuing to use this website, you consent to the aforementioned processing of data there by Hotjar and its third-party providers under their privacy statements. The cookies that Hotjar uses have different "lifetimes"; some remain valid for up to 365 days, while some remain valid only during the current visit. You can prevent the collection of data by Hotjar by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out.
Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc. for conversion measurement, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
This allows us to track the behavior of site visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous for us as the operator of this website, we can not draw conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as page operators.
In Facebook's privacy notices, you can find further information on protecting your privacy: www.facebook.com/about/privacy/.
You can also deactivate the "Custom Audiences" remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: https://www.youronlinechoices.com/uk/your-ad-choices.
YouTube
Our website uses plugins from YouTube, a site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.
When you visit one of our pages equipped with a YouTube plugin, a connection to the servers of YouTube is established. This tells the YouTube server which of our pages you have visited.
If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.
For more information on the handling of user data, please refer to YouTube's privacy policy at: https://policies.google.com/privacy.
Google Web Fonts
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google's servers. Through this, Google obtains knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO.
If your browser does not support web fonts, a standard font from your computer will be used.
For more information on Google Web Fonts, please visit https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.
Google Maps
This site uses the Google Maps mapping service via an API. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.
The use of Google Maps is in the interest of an appealing presentation of our online offerings and easy location of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO.
More information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/privacy.
Matelso Calltracking
Our website contains a tracking code from matelso, a service of the company matelso GmbH, Heilbronner Straße 150, 70191 Stuttgart, Germany (hereinafter: matelso). matelso integrates - as a contractor - telephone numbers on our website, which enable us to create further evaluations of the calling behavior of our website visitors. The data - insofar as a call is made to us - is the telephone number of the caller (if transmitted), the number called, the date, the time and the duration of the call. Insofar as it is possible for us on the basis of existing customer data, we also link this data with the associated address data record (hereinafter: telephone tracking). Within the scope of telephone tracking, this personal data is transmitted to matelso servers, where it is linked to other website data and stored. Further information on data protection when using matelso can be found at https://www.matelso.com/en/privacy-policy/.
Emarsys
The service provider Emarsys eMarketing Systems GmbH, Märzstrasse 1, 1150 Vienna ("Emarsys") has been commissioned for certain activities in connection with the website and e-mail communications. Emarsys processes data in accordance with our instructions. Under no circumstances may this service provider use data collected or processed on our behalf for its own purposes.
The IP address of your computer is not stored or used by Emarsys for marketing purposes. IP addresses collected by Emarsys web servers are only stored for a very short period of time, and in doing so, are used solely for the purpose of detecting and preventing abusive use.
Emarsys stores cookies on your computer through your web browser. Emarsys uses these cookies to recognize your browser so that we can track your movements around our website and record and measure the success of certain marketing efforts. We use this information to improve our website and our email newsletters, in particular by adapting our information and offers to the individual interests and needs of users.
The storage of Emarsys cookies is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its web offering and its advertising.
Objection to data collection: You can object to the cookie-based collection and analysis of online data described above by clicking http://www.scarabresearch.com/privacy/#optout. If you exercise this option, an anonymous "opt-out" cookie will be stored in your web browser, informing Emarsys web servers of your objection and thereby preventing data collection. The opt-out cookie will remain effective in the browser you are using until you delete it using that browser's tools. However, if you delete the cookie or use a different browser or computer, Emarsys will no longer be able to recognize that you have made such an objection. Alternatively, you can set your browser not to accept cookies.
Ad Up
For certain functions, we use the services of the provider Ad Up (Axel Springer Teaser Ad GmbH, Axel-Springer-Straße 65, 10888 Berlin, Germany). Ad Up uses technologies to deliver advertisements that are relevant to you. Cookies are also used in this process.
You can find Ad Up's privacy policy here https://www.adup-tech.com/en/privacy-policy/ There you will also find a way to opt-out.
OptinMonster Lead Generation
We use the OptinMonster service, which is provided by Retyp LLC 5127 NW 24th Dr, Gainesville, FL 32605, USA. OptinMonster enables us to include pop-ups with opt-ins on our website in our online offer. Personal data is only collected through your active action (e.g. you sign up for our newsletter via a pop-up). OptinMonster does not store this data on its own servers, but forwards it directly to a service provider designated by our company. Details on how OptinMonster handles data can be found in OptinMonster's privacy policy: https://optinmonster.com/privacy/
Google Tag Manager
We use the program "Google Tag Manager", which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage website tags. Tags and code snippets can be updated quickly and easily on our website. Google Tag Manager is a cookie-less domain; no personal data is collected through it. However, the treatment does trigger other tags that may collect data on client pages. Google Tag Manager does not access this data, however. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager. More information about Google Tag Manager can be found at https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.
Trusted Shops
We use the rating platform of Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de). Trusted Shops is the responsible party in terms of data protection with regard to the data provided by customers on the Trustpilot website. The rating is published on the internet pages of Trusted Shops and can also be displayed on our website in so-called widgets. Further details can be found in the privacy policy (https://www.trustedshops.co.uk/imprint/) and terms of use (https://www.trustedshops.com/tsdocument/RATING_TERMS_BUYER_en.pdf) of Trusted Shops.
Ausgezeichnet.org
We have included on our website a rating tool of AUBII GmbH, Alsterufer 34, 20354 Hamburg, with which you can rate our company on ausgezeichnet.org. Your feedback helps us to identify any dissatisfactions so that we can eliminate them if possible. Of course, we are especially happy about 5-star ratings! Since we are proud to have received so many positive reviews, they will also be displayed on our website. In order to enable these functions, ausgezeichnet.org stores cookies in your browser, which serve exclusively technical purposes and are not used to identify you. If you rate us on ausgezeichnet.org, the legal basis for the corresponding processing of your data is Art. 6 para. 1 a DSGVO. In addition, please note the privacy policy (link with https://www.ausgezeichnet.org/datenschutz/ of our partner.
Affilinet
We have integrated components of the company affilinet into this website. Affilinet is a German affiliate network that offers affiliate marketing.
Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of Internet sites, known as merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party Internet sites, i.e. with distribution partners, also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which are subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.
The operating company of Affilinet is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.
Affilinet sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The tracking cookie from Affilinet does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Affilinet.
The storage of "affilinet cookies" is based on Art. 6 lit. f DSGVO. The website operator has a legitimate interest in this, since only through the cookies the amount of its affiliate compensation can be determined.
The applicable privacy policy of Affilinet: https://www.awin.com/gb/privacy
Bing Ads Conversion Tracking
Our online offers use the conversion tracking of Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). In doing so, Microsoft Bing Ads sets a cookie on your computer if you have reached our website via a Microsoft Bing ad. In this way, Microsoft Bing and we can recognize that someone has clicked on an ad, been redirected to our website and reached a previously determined target page (conversion page). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No personal information about the user's identity is disclosed. If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this - for example, via a browser setting that generally deactivates the automatic setting of cookies. You can find more information about data protection and the cookies used by Microsoft Bing on the Microsoft website: privacy.microsoft.com/en/privacystatement. You can prevent the tracking of Bing Ads by opting out. You can find more information about this at https://account.microsoft.com/privacy/ad-settings/signedout?lang=en-GB
Sentry
In order to identify technical errors in our online products more quickly, we use the services of Function on the basis of our legitimate interests (i.e. interest in the optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. DSGVO) the services of Functional Software Inc. (Sentry), 132 Hawthorne Street, San Francisco, California 94107, USA ("Sentry").
Sentry is certified under the Privacy Shield Agreement, thereby providing an additional guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNDzAAO&status=Active).
Please also see the privacy notice at https://sentry.io/privacy/.
Amazon AWS
This website uses the Amazon Web Services ("AWS") service of Amazon Web Services, Inc. to host its database and web content, P.O. Box 81226, Seattle, WA 98108-1226, USA. The data is generally stored in a German data center (Frankfurt/Main), which is certified according to ISO 27001, 27017 and 2018 as well as PCI DSS Level 1. However, for technical reasons, parts of your data may also be processed in countries outside the European Economic Area, in particular in the USA. To ensure the protection of your data in this case as well, AWS participates in the EU-US Privacy Shield. In addition, we have concluded a special contract with AWS that meets the requirements with regard to the standard contractual clauses of the European Commission. The legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO, based on our legitimate interest to store content of our website securely and reliably by external service providers and at the same time to reduce our own effort for the provision of the IT infrastructure of our website.
Of course, there are narrowly limited access rights on our part and the data is automatically encrypted. You can also find more information about security at MoneyMap in our security manifesto at https://moneymap.io/ . AWS has signed up as a company to the so-called Privacy Shield agreement. More information about AWS and data protection can be found at https://aws.amazon.com/de/compliance/eu-data-protection/ and at https://aws.amazon.com/de/privacy/
Yieldlab
On our website, we use a web tracking service of the company Yieldlab AG, Colonnaden 41 , 20354 Hamburg, DE (hereinafter: Yieldlab). In the context of web tracking, Yieldlab uses cookies that are stored on your computer and that enable an analysis of the use of our website and your surfing behavior (so-called tracking). We perform this analysis based on the tracking service of Yieldlab in order to constantly optimize our website and make it more available. In the course of using our website, data, such as in particular your IP address and your user activities, are transmitted to servers of the company Yieldlab and processed and stored within the European Union. The legal basis for the data processing is Art. 6 para.1 lit.a DSGVO. The deletion of the data takes place as soon as the purpose of its collection has been fulfilled. For more information on the handling of the transferred data, please refer to the privacy policy of Yieldlab: http://www.yieldlab.de/meta-navigation/datenschutz/ . You can prevent the collection and forwarding of personal data (esp. your IP address) as well as the processing of this data by deactivating the execution of script code in your browser, installing a script blocker in your browser (you can find this, for example, at www.noscript.net or www.ghostery.com ) or activate the "Do Not Track" setting of your browser.
advolution
We use cookies from Advolution (Advolution // digital control GmbH & Co. KG Kaistraße 16a 40221 Düsseldorf, Germany) to control and optimize the display of advertisements placed on behalf of advolution's customer(s) for the user. This concerns, for example, the maximum display frequency of advertisements that a user sees. In addition, advolution uses stored cookie information in individual cases for statistical surveys. advolution does not store any personal data such as name, e-mail addresses or other personal information by setting cookies. All information is purely anonymized and contains technical information such as the display frequency and display date of advertising materials, the browser used or even the installed operating system.
By clicking on the OptOut link, the collection of anonymized data is stopped. advolution replaces in this case the current cookie with a new OptOut cookie. This OptOut cookie deletes the previously stored information including the IP address and prevents further collection of anonymized information. If this OptOut cookie is deleted, advolution can no longer determine that an OptOut has taken place. In this case, the OptOut process must be repeated. OptOut link: advolution.de/datenschutz.php
AdTriba
This website uses AdTriba, a service provided by AdTriba GmbH, Veilchenweg 28c, 22529 Hamburg, Germany, to measure users and optimize our online offering. For this purpose, AdTriba uses "cookies", text files that are stored on your computer and analyzed to improve our offer. In order to carry out this analysis, aggregated and anonymous statistical data is collected. These data are connection and movement data without personal reference, which are related to the browser used, the number of page views and visits, the navigation behavior and the length of time the respective user spends on our website. You can object to the collection and storage of data with effect for the future at any time here.
For more information on data use, please see the privacy policy of AdTriba: https://www.adtriba.com/privacy-policy
Typeform
We use the service Typeform, which is provided by TYPEFORM SL, calle de Pallars 108 (Aticco), 08018 - Barcelona (Spain). Typeform allows us to include forms in our online offer on our website. Personal data is only collected through your active action (e.g. submitting a form).
For details on how Typeform handles data, please see Typeform's privacy policy: https://admin.typeform.com/to/dwk6gt/?typeform-source=www.typeform.com
Aidaform
We use the service Aidaform, which is provided by Alexander Grigorev, Im Uckerfeld 14, Bonn, 53127, Germany. Aidaform allows us to include forms on our website in our online offer. Personal data is only collected through your active action (e.g. submitting a form).
For details on how Aidaform handles data, please see Aidaform's privacy policy: https://de.aidaform.com/privacy-policy.html
Posthog
We use the PostHog program, which is operated by PostHog Inc, San Francisco, US, 2261 Market St 94114. Posthog is an open source product whose main functions are product analysis, session repetitions and A/B tests. We use Posthog for the purpose of designing and continuously optimizing our pages to meet your needs.
You can find Posthog's privacy policy at https://posthog.com/privacy.