Asia's most popular attractions in 2025

As Asia reasserts itself as one of the world's most sought-after destinations, attracting millions of travelers every year, SpaDreams has launched a groundbreaking study that identifies the continent's most popular attractions by 2025. The ranking, the result of an exhaustive analysis of search trends on platforms such as Google, Bing, TikTok, Instagram, Pinterest and YouTube, offers a detailed insight into current tourism preferences. To help tourists plan their vacations, SpaDreams has evaluated and compared nearly 1000 attractions across Asia, determining their popularity and providing travelers with an essential guide to discovering this diverse and fascinating continent, rich in adventure, spirituality and natural beauty.

Summary of the main results of the analysis:

• India tops the Top 10 with five tourist attractions
• The United Arab Emirates and Japan are also well represented in the top 10
• The world's highest mountain reached fifth place
• First place is occupied by a historic site in India
• The Great Wall of China, a famous attraction, only reached 39th place

India and Japan stand out in Asia's top 10 tourist destinations, with iconic sites such as the Gateway to India, Mount Fuji and Tokyo's historic landmarks reflecting a rich blend of tradition and innovation. Destinations in Jordan, Cambodia and Southeast Asia, such as Petra and Angkor Wat, continue to fascinate, while places like Gardens by the Bay in Singapore illustrate the region's cultural diversity. These destinations highlight Asia's great cultural and natural wealth, and reinforce its global tourist appeal.

To compile a complete and up-to-date ranking of tourist attractions in Asia, SpaDreams has compared the search volume of the top attractions in Asia. These attractions are

• Amusement parks (theme parks, zoos, etc.).
• Buildings (castles, palaces, hotels, government buildings, etc.).
• Public spaces (parks, streets, markets, squares, neighborhoods, etc.).
• Sacred sites (churches, monasteries, temples, mosques, etc.)
• Historical sites (ruins, memorials, etc.)
• Statues/Sculptures
• Natural attractions (national parks, lakes, rivers, mountains, beaches, etc.)
• Museums (museums, galleries, exhibitions, etc.)
• Structures (towers, bridges, walls, etc.)

Worldwide monthly search volumes on Instagram, Pinterest, TikTok, YouTube, Google and Bing were analyzed. A total search volume was then calculated by adding this data together.

The ranking covers around 1000 attractions in the 35 most popular countries in Asia. The 35 most popular countries were determined on the basis of tourist arrivals and search volumes. For smaller countries, an average of between 15 and 30 attractions were examined, while for larger countries, between 30 and 50 attractions were considered.